hawk update

Everything you need to know about Google’s ‘Hawk’ Update

If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it [...]

local queries

How to Compete for Local Queries with No Physical Premises

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against [...]

email list

A Beginner’s Guide to Email Marketing- 7 Techniques Explained

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list to [...]

The Best Employee Motivation Tips of All Time

No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have [...]

image

Tips to Market your App to Every Generation

When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won't work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and [...]

big data
Big Data

Big Data Today and Tomorrow For Business Professionals

The age of "Big Data" depends upon us as marketing and sales professionals. For all those who have been involved with sales or marketing operations, you already know the importance of data-driven decisions. As the technological capacity of various personal devices improves, big data is taking a prominent place in how business reach their customers. Simply put, big data identifies a selection of information sets. As this data continues to grow in scope and connection to other data points, data [...]

must know about seo

10 Things Your Web Designer MUST Know About SEO

In today's digitized World, SEO has become an important part of the web design process. Having a great design for a website alone cannot prove to be beneficial for it. Until and unless a website ranks higher in the search engine results all the efforts that have been made to enhance the design of a website won't prove to be useful. This is where SEO plays a pivotal role. All the modern day web designers must be aware of the [...]

online appearance

How to Boost Your Online Appearance

Becoming and staying relevant in the online world might be the hardest thing a prospective new company faces nowadays. Your competition already has its own users, clients, and customers, as well as its own marketing campaigns – and you have none of that. All you’re left with is a great idea, a desire to succeed and willingness not to quit until you’ve reached triumph, which can be quite enough. You have to be active in the online world and [...]

customer service

Why Good Customer Service is Important to Your Success

We’re all too familiar with the simple phrase: “No work, no pay.” All business owners know that their company exists for a simple reason: to generate revenue. It accomplishes this task by moving products or mobilizing services for your customers. Setting aside for a moment any tricks or shortcuts to increase conversion rates or drive traffic to your shop, let’s consider the most important value to your business: customer service. For your business to stay operational, you need to do [...]

live chat

Live Chat: 9 Ways to Deal with Emotion-Driven Customers

When customers are dissatisfied with a product or service they received, they obviously turn to the responsible parties for help. More often than not, the problems are easily resolved, without leaving any negative consequence. However, what happens when you deal with frustrated customers who are heavily driven by emotions? How do you deal with them and manage to turn things around, without losing both your customers and reputation, not to mention your sanity as well? Here are nine practical tips [...]