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April 2014 - Accelerate Business Performance – Accelerate Business Performance

  • copywriting

    What Your Competition Can Teach You About Copywriting

    0 Comments Feb 25

    It takes a lot of time and effort to get really good at copywriting, and even then you should never stop learning. There’s no ideal approach to it, after all — no perfect copywriting method that will suit every possible scenario. It’s a matter of picking up tips from any available source, taking inspiration where you can get it — online resources, old books, or even competitor content. Yes, as much as you might want to ignore your rivals out of principle, you can actually benefit greatly from keeping a close eye on what they’re doing. When it comes to copy, they can unintentionally serve as your greatest teachers. Here’s what they can show you: Originality is unnecessary Once you start reading through enough of your competitors’ copy, one thing will become abundantly cle

  • Top 7 Ways Your Online Advertising Can Turn Away Potential Customers

    Moving in advertising circles on the Internet, one sometimes encounters companies that complain bitterly that their advertisements have sunk without trace. They sometimes blame their internet search directory or PR Company and perhaps in some cases that might be justified. Probably more commonly though, the responsibility for the poor results arising from the advertisement may sit rather closer to home! Here is a list of the top 7 things to avoid with your online directory advertising unless you enjoy disappointment...

    0 Comments Apr 29