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May 2015 - Accelerate Business Performance – Accelerate Business Performance

  • pepsi

    Why Your Company Name Is So Important & How Your Brand Can Create A Great One

    0 Comments Sep 15

    Pepsi. Coke. Apple. All iconic brand names that have stood the test of time. They embody and conjure up entire brands, and in some cases become synonymous with their product or service. Your company name is the umbrella that encompasses your brand, so it’s important that you get it just right. But why are they so important? And how do you find the perfect formula for a brand name? Read on to find out. Why is your company name so important? Your company name will appear in your web address, email domain, and your company stationery amongst others. It’s the first thing your customers will see — and first impressions matter. Your company name is vital for building your online brand strategy. Obviously, there’s more to your business than just your name, but people judge books by thei

  • What to Consider When Setting up an Online Business

    People sometimes assume that making a success of an online business is simply about ‘putting up’ an attractive-looking website. If only things were that simple! Anyways, the first thing to keep in mind is if there is no market for your product or service online, then however attractive your website might be, the chances are you are going to fail.  You need to verify the basic feasibility of your business idea through things such as market research and competitor analysis...

    0 Comments May 13