Monthly Archives: March 2016

How to Create Emails that Hit the Bull’s Eye (and Not the Bin)

How many emails do we receive each day? Far too many: in 2015 the worldwide daily traffic of emails sent and received by consumers was around 80.2 million (source: Radicati Group Report). Each email must overcome a treacherous path to reach its goal: the first hurdle is to convince recipients to open your mail, then make them read it, lead them to action, and finally generate shares. Unfortunately, very few emails manage to reach the end of its path, therefore [...]