Call Us

(08) 6323 2309

Business Hours

Monday - Friday, 9am to 5pm

March 2016 - Accelerate Business Performance – Accelerate Business Performance

  • copywriting

    What Your Competition Can Teach You About Copywriting

    0 Comments Feb 25

    It takes a lot of time and effort to get really good at copywriting, and even then you should never stop learning. There’s no ideal approach to it, after all — no perfect copywriting method that will suit every possible scenario. It’s a matter of picking up tips from any available source, taking inspiration where you can get it — online resources, old books, or even competitor content. Yes, as much as you might want to ignore your rivals out of principle, you can actually benefit greatly from keeping a close eye on what they’re doing. When it comes to copy, they can unintentionally serve as your greatest teachers. Here’s what they can show you: Originality is unnecessary Once you start reading through enough of your competitors’ copy, one thing will become abundantly cle

  • How to Create Emails that Hit the Bull’s Eye (and Not the Bin)

    How many emails do we receive each day? Far too many: in 2015 the worldwide daily traffic of emails sent and received by consumers was around 80.2 million (source: Radicati Group Report). Each email must overcome a treacherous path to reach its goal: the first hurdle is to convince recipients to open your mail, then make them read it, lead them to action, and finally generate shares. Unfortunately, very few emails manage to reach the end of its path, therefore...

    0 Comments Mar 21