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March 2016 - Accelerate Business Performance – Accelerate Business Performance

  • Co-Branding: A List Of 5 Pros And 5 Cons You Must Know!

    0 Comments Jan 10

    In the modern age of digital marketing, we are now growing more aware of certain increasing trends. One of these trends is that of co-branding. This refers to when two entities come together and work on a marketing strategy together. These parties may be two or more brands, companies, or a mixture of both. When a company or brand decides to co-brand, they are developing and marketing products for the audiences of both parties. For example, we can now see MasterCard and Apple teaming up with the service ApplePay. This has led to Apple and other software companies joining hand with many credit card companies for a stronger hold on their consumer base. However, co-branding does require putting a lot of effort and trust into a marketing campaign. In order to find out both the pros an

  • How to Create Emails that Hit the Bull’s Eye (and Not the Bin)

    How many emails do we receive each day? Far too many: in 2015 the worldwide daily traffic of emails sent and received by consumers was around 80.2 million (source: Radicati Group Report). Each email must overcome a treacherous path to reach its goal: the first hurdle is to convince recipients to open your mail, then make them read it, lead them to action, and finally generate shares. Unfortunately, very few emails manage to reach the end of its path, therefore...

    0 Comments Mar 21