Monthly Archives: July 2017

big data
Big Data

Big Data Today and Tomorrow For Business Professionals

The age of "Big Data" depends upon us as marketing and sales professionals. For all those who have been involved with sales or marketing operations, you already know the importance of data-driven decisions. As the technological capacity of various personal devices improves, big data is taking a prominent place in how business reach their customers. Simply put, big data identifies a selection of information sets. As this data continues to grow in scope and connection to other data points, data [...]

must know about seo

10 Things Your Web Designer MUST Know About SEO

In today's digitized World, SEO has become an important part of the web design process. Having a great design for a website alone cannot prove to be beneficial for it. Until and unless a website ranks higher in the search engine results all the efforts that have been made to enhance the design of a website won't prove to be useful. This is where SEO plays a pivotal role. All the modern day web designers must be aware of the [...]

online appearance

How to Boost Your Online Appearance

Becoming and staying relevant in the online world might be the hardest thing a prospective new company faces nowadays. Your competition already has its own users, clients, and customers, as well as its own marketing campaigns – and you have none of that. All you’re left with is a great idea, a desire to succeed and willingness not to quit until you’ve reached triumph, which can be quite enough. You have to be active in the online world and [...]

customer service

Why Good Customer Service is Important to Your Success

We’re all too familiar with the simple phrase: “No work, no pay.” All business owners know that their company exists for a simple reason: to generate revenue. It accomplishes this task by moving products or mobilizing services for your customers. Setting aside for a moment any tricks or shortcuts to increase conversion rates or drive traffic to your shop, let’s consider the most important value to your business: customer service. For your business to stay operational, you need to do [...]

live chat

Live Chat: 9 Ways to Deal with Emotion-Driven Customers

When customers are dissatisfied with a product or service they received, they obviously turn to the responsible parties for help. More often than not, the problems are easily resolved, without leaving any negative consequence. However, what happens when you deal with frustrated customers who are heavily driven by emotions? How do you deal with them and manage to turn things around, without losing both your customers and reputation, not to mention your sanity as well? Here are nine practical tips [...]


What is a Featured Snippet, And How Can you Position Your Content to Rank for One

What is a Featured Snippet?  A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL. With the intention of enhancing the search experience, Google has been increasing information to search results. Snippets come in various sizes and [...]

14 Innovative Entrepreneurs You Can Learn From

Image Credit: Brooke Lark via Unsplash To make it as an entrepreneur, you may have benefited from a good education, experience in your chosen industry and most importantly, possess the self-confidence to slavishly pursue your goals.  These are admirable attributes to have. But ultimately, to make it as an entrepreneur you have to also believe in your ability to innovate and strive to go that extra mile.  Here are 14 innovative entrepreneurs and their top tips for success.  1.  Richard Lorenzen [...]

google analytics

The 13 Internet Marketing Tools Every Small Business Needs

Regardless of the size of your business; getting an online presence is almost mandatory if you’ve the remotest desire to jump over your competitors. According to a study InternetWorldStats; 49.7% of the world’s global population uses the internet as of March 2017! So unless you wish to live in “half” a world, online presence commands your attention. Here are 7 Internet Marketing tools every business needs to pay some attention to. Google Analytics Google Analytics is one of the best products ever created [...]