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August 2017 - Accelerate Business Performance – Accelerate Business Performance

  • pepsi

    Why Your Company Name Is So Important & How Your Brand Can Create A Great One

    0 Comments Sep 15

    Pepsi. Coke. Apple. All iconic brand names that have stood the test of time. They embody and conjure up entire brands, and in some cases become synonymous with their product or service. Your company name is the umbrella that encompasses your brand, so it’s important that you get it just right. But why are they so important? And how do you find the perfect formula for a brand name? Read on to find out. Why is your company name so important? Your company name will appear in your web address, email domain, and your company stationery amongst others. It’s the first thing your customers will see — and first impressions matter. Your company name is vital for building your online brand strategy. Obviously, there’s more to your business than just your name, but people judge books by thei

  • The Best Employee Motivation Tips of All Time

    No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have both...

    0 Comments Aug 21
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    Tips to Market your App to Every Generation

    When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won’t work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and...

    0 Comments Aug 1