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December 2017 - Accelerate Business Performance – Accelerate Business Performance

  • pepsi

    Why Your Company Name Is So Important & How Your Brand Can Create A Great One

    0 Comments Sep 15

    Pepsi. Coke. Apple. All iconic brand names that have stood the test of time. They embody and conjure up entire brands, and in some cases become synonymous with their product or service. Your company name is the umbrella that encompasses your brand, so it’s important that you get it just right. But why are they so important? And how do you find the perfect formula for a brand name? Read on to find out. Why is your company name so important? Your company name will appear in your web address, email domain, and your company stationery amongst others. It’s the first thing your customers will see — and first impressions matter. Your company name is vital for building your online brand strategy. Obviously, there’s more to your business than just your name, but people judge books by thei

  • 4 Hacks for Startup Validation

    You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to...

    0 Comments Dec 12
  • 8 Effective Email Marketing Strategies, Backed by Science

    1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...

    0 Comments Dec 8