If you’re new to digital marketing, the first thing you probably want to know is how to gain a competitive edge over your competition.
If that’s the case, we have to talk about Search Engine Optimization.
You see, if you want people to know about your business, they have to find you first. That’s why you need to improve your rankings in search engines, mainly Google, which accounts for almost 80% of all global search traffic.
And that’s where SEO comes into play.
In essence, SEO is a way to reverse-engine Google to rank higher in search results. While you’ll be able to get some organic traffic – people are bound to click on your site randomly every now and then – if you really want to increase the number of your visitors, you have to do some work.
Things you need to know about SEO
A number of different factors affect SEO, because Google takes literally thousands of little cues into account when it comes to ranking your website. Some of them include time spent on site, bounce rate, and many, many more.
Google’s main goal is to show users the information they are looking for within the first few results. Therefore, Google’s algorithms have to analyze a ton of factors to achieve this. SEO ranking factors are usually divided into two distinct categories:
1. On-page SEO
This refers to any optimization you need to do to the structure of your website, and here are some of the more important aspects of on-page optimization:
- Optimized descriptions and titles
- Fast loading pages
- Intuitive navigation
2. Off-page SEO
In short, off-page SEO refers to the act of optimizing your brand’s digital footprint through the use of content and links to create an optimal experience. Some of the important factors include:
- Content creation
- Number of social shares
- The number and quality of backlinks
Four SEO tips for beginners
● Make your site as fast as possible
People don’t have much patience, especially when it comes to waiting for websites to load. You have to optimize the format of the media uploaded to your site and eliminate data that only slows down your site.
Google even came out with a statement which confirmed that website speed is one of their main ranking factors. You can do this on your own, but it would be smarter to work with a professional. Talk to your developer and ask him to work on these factors that are affecting your site speed in a negative way.
● Maintain mobile-friendliness
We rely on our phones so much these days that having a mobile-friendly site is no longer a luxury, but a necessity. As SearchEngineLand reports, Google has an algorithm that shows sites that are mobile-friendly will be ranked higher in search results.
Luckily, Google has already given helpful guidelines that will help you make your site more mobile-friendly. Furthermore, you can use this handy tool right here to check if your site is properly optimized for mobile devices.
● Create SEO-friendly content
Creating content is actually similar to creating a music track: you probably won’t make a hit on the first try. Although you have to be prepared to write a lot of posts, or even hire people to create some video material, you should keep in mind that quality trumps quantity.
Besides link building – more on that in just a few moments – high-quality content is the most important signal used by Google to rank your site, according to Andrey Lipattsev, Google’s main Search Quality Senior Strategist.
● Build quality backlinks
To cut a long story short, backlinks are links between two websites. Why are they so important? Because they are a signal to Google that other sites vouch for your content. If a number of different sites links to a certain page, Google’s algorithm assumes that content is worth linking to and worth surfacing in search results. Earning backlinks can have a great effect on your ranking.
And what is a quality backlink? It’s simply a link from a high-quality website. Let’s say your post is about SEO tips for beginners, then your post needs backlinks from high-quality SEO blogs and sites. The higher the relevance from the content and backlink context, the greater becomes the quality of the backlink.
Last but not least: Have Patience
SEO is a well-established phenomenon in the world of marketing, yet some businesses still choose not to do it. Some people don’t have the budget, others don’t have the knowledge, but in most cases, people are afraid because they don’t see immediate results.
You can easily see this in new markets, like Hong Kong for instance.
Although there are some experienced companies offering SEO services in Hong Kong, the SEO industry as a whole is still underdeveloped. Businesses don’t like taking too many risks, so they fear being the first one to use a certain service. It’s safe to do something someone else already did and risky to lead.
While some people want instant results, you have to realize that SEO takes time to generate results.
In the end, it’s a long-term tactic. It may take a few weeks or even months to see results from your SEO efforts. However, you should also know that you’ll be able to reap its benefits for years.
My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog “http://bizzmarkblog.com”.
This post was written by Eby Mathew