8 Effective Email Marketing Strategies, Backed by Science
1. Personalize your email without using the recipient’s name
The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful.
Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email, which has a personal greeting mainly.
An important element in email marketing is a trustworthy relationship. Does your recipient trust you? Does a recipient recognize who you are? Familiarity is earned in real life, and it would be shown in the same way with email. Just see the example below, no one has noticed the lowercase kevan I lee in many years.
Falsifying knowledge with the subscriber turns many suspicious email readers off. But it does not mean that all types of personalization are harmful. Also, a certain name of personalization brand can pay back you. Sending an email that recognizes a subscriber’s independence like their purchase history or demographic.
The piece of advice is that if you use personalization in your email strategy, do so but in a meaningful form. You just need some knowledge about the person you send the greetings.
It shows more concern to send a personalized email that is exact to a recipient’s needs and history. Below there is an example from my inbox, this email from Rdio distributes along with the official procedure and simply offer an update on music which I actually listen to.
2. The long and short of subject lines
When we ask anyone what is the perfect length of the subject line, there is always a variation in people answers. According to the research conducted by Adestra, which find out that there is more than 900 million email are reported in which no growth find in open rate or click through which has a 60-to-70 character length of the subject line.
Adestra also found that subject line less than 10 characters have an open rate of 58%.
Short subjects line is becoming a fashion. As we see in the below example President Barack Obama started an email campaign for fundraising. He saw unbelievable engagement with subjects like “Hey” and “Wow.”
So if you want to enhance click through and open rate, keep subject line simple.
3. 8:00 p.m. to midnight is the prime time to send your email
Majority quality emails are made during the business hours, the email with the best open rates are not sent in the business hours. The best email strategy is to send an email at night.
There is a quarterly email report in 2012, marketing expert services found that the best time to get the top open rate was from 8:00 p.m. to midnight. This timing not only better the performance of the open rate that is 22 percent increase but also the performance of click through and sales.
As we see above chart that shows the 8:00 p.m. to midnight window is also the least used, the main factor in helping those late night emails outclass the rest, according to the marketing expert.
Ideal mailing time also depends on behaviors of your customers, inbox crowding, and the distribution times of other marketers.
Inbox crowding and the distribution times of other marketers go side by side for example if your email also goes out at the same time when few others do, then it gives a more chance of success noticed. So for that send an email in between 8:00 p.m. to midnight
Use different strategies to find out what is the ideal time for your customer to open an email.
4. The best content is free content: Give something away
From the list of 6,300 subscribers, Bluewire media tested different types of content to observe what make the highest rate to open and click the email. The winner was tools and templates.
Below there is a freebie example from Help Scout:
5. Mobile opens accounts for 47 percent of all email opens
Mobile opens accounted for 47 percent of all email opens in June, according to numbers provided by email marketing firm Litmus. If your email list accounts for $100,000 in sales each month, could you afford to wave bye-bye to $44,000 just because your email looks funky on a mobile phone?
According to email marketing firm Litmus, there are 47 percent mobile open account for all email opens in the month of June. Your email must be designed responsive which mean it looks great where ever it is open either on a laptop, tablet or mobile.
Below there are some tips that you need to consider while designing for a mobile.
- It is suggested to convert your email into one column template so it fixes to the mobile easily.
- Pick the correct font size to make the readability clearly.
- Use the iOS standard of buttons at least 44 pixels wide by 44 pixels tall
- Create call-to-action clearly which is easy to tap.
- As mostly users tap and scroll their mobile phones with their thumb, so put all the necessary tappable elements in the middle of the screen.
6. Email still reigns over Facebook and Twitter
Social media may be the young fellow grabbing for an email’s repairs, but still, the content king of the inbox will remain holds its power on social impact.
According to a study by Social Twist. There is a study conducted while including 18 months, here Social Twist observed 119 recommendation campaign of the top brand and companies. The results showed a significant advantage of email’s capability in order to convert new customers as compared to Facebook and Twitter
From the 300,000 recommendations who are the new customers, 50.8 percent were touched by email, 26.8 percent for Twitter and 22 percent for Facebook. Which mean email rule over the other social media platforms.
7. Send email on the weekends
Awesome a winner as the 8:00 p.m. to midnight time of day, but also a Saturday and Sunday did outclass their ordinary days according to the expert of marketing study of day-of-week performance.
As you see above, the volume of email that is sent on the weekends is low, same as the volume of evening emails, which help to understand messages more. The boundaries for click-through, open, and sales rates were not considerable, but in email marketing, each little bit counts.
8. Re-engage an inactive group of subscribers
Your sender list is large. It’s amazing but the only problem is that two-thirds of the user may be inactive.
Research has found that the average inactivity for a list is 63 percent, meaning that once someone joins they are less likely to ever follow-up with your follow-up emails.
According to the research, there are 63% average inactive users from the list which mean a person who just joins a group is less likely to follow up emails.
Now what we do with that 63% inactive users? Initiate a Re-engagement campaign is the best way.
Below there is a Re-engagement campaign from Digg wound appear in an inbox. The subject line was attractive “This Is Not An Email From 2006”, and the whole content will help you to explain what the email was all about.
As with everything that we call science, it’s all about doing experiments. Very likely, if you are doing your own experiments, you might actually have found different results. What are your best email strategies and email marketing tips? Tell us in the comments below!
Kristina Gordon is an entrepreneur and digital marketer a leading firm. She helps people create doing well Assignment writing service for all college level of students. She is writing various blog and she happy helping others to find better occupation opportunities in life they can manages whole team .Where students may find helpful Knowledge on learning and university life.