Author Archives for Eby Mathew

affiliates

Where Affiliates Are Headed In The Next 12 Months

May 22, 2018 1:18 pm Published by Leave your thoughts

The popularity of affiliate marketing is showing no signs of diminishing, and the chances are that in the year ahead we will see even greater growth in this sector of the marketing world. As consumers place greater value on real world opinions and recommendations, careful selection of your affiliates can really give your business a boost. Yet it’s no secret that the face of marketing is always changing, and no one wants to overinvest in a strategy that could fall...


5 Investments That Improve Your Sales Team’s Productivity

May 22, 2018 1:11 pm Published by Leave your thoughts

Business models that prioritize the increase of sales productivity must always look for ways to improve performance and efficiency. These are key metrics essential to the overall success and growth of any business. This means employing sales strategies that make efficient use of time, improving connections with potential leads, and nurturing client relations. Implementing such strategies comes with certain caveats. The acquisition of tools, both physical and digital, requires significant investment, one that senior management may not approve. Particularly if...


12 Video Marketing Facts That Will Change How You Market Your Products & Services

January 30, 2018 6:48 pm Published by Leave your thoughts

With the explosion of video marketing in the past few years, more and more marketers are turning their attention towards video marketing campaigns. The extreme targeting and relatively low cost of marketing to a specific demographic have helped countless companies and organizations maintain and grow their market share, in a variety of industries. WebsiteBuilder has a treasure trove of facts and data that help depict a strong argument for including video marketing as a cornerstone of your next campaign. Here...


4 Digital Marketing Tips for Beginners : 2018 Edition

January 23, 2018 5:21 pm Published by Leave your thoughts

If you’re new to digital marketing, the first thing you probably want to know is how to gain a competitive edge over your competition. If that’s the case, we have to talk about Search Engine Optimization. You see, if you want people to know about your business, they have to find you first. That’s why you need to improve your rankings in search engines, mainly Google, which accounts for almost 80% of all global search traffic. And that’s where SEO...


Guide to Google Analytics Campaign Tracking

January 16, 2018 7:28 pm Published by Leave your thoughts

One of the most important aspects of digital marketing is setting up your analytics properly. Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. Google Analytics is a free analytics software by Google that allows you to track visits to your website or...


Ways to Generate Leads

January 16, 2018 7:23 pm Published by Leave your thoughts

Business growth can be a difficult and long-term process, but with the right elements, you’ll be on the right track. One of the basics of growing a business is having access to a steady stream of sales leads. These are your potential customers—people or companies who have already shown interest in the kind of product that you sell or even your brand. The key is to nurture them so that their interest could turn them into your actual customers. Here...


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How To Do Email Outreach in a Flash: Step-By-Step Guide

January 16, 2018 4:54 pm Published by Leave your thoughts

Email outreach is one of the strategies that help people run their business online. Its main purpose is building strong business relationships between sellers and buyers. However, it is not as easy as it seems. You can offer an impressive service or a product, but nobody wants to consider it. Why does it happen? It happens due to one reason – your outreach skills leave much to be desired. At first glance, outreach strategy does not require too much. Nevertheless,...


Digital Marketing Trends for 2018

January 8, 2018 1:12 pm Published by Leave your thoughts

Being able to anticipate trends, as well as the change in audience behavior based on technology trends and updates, can help marketers adjust strategies and get ahead of the wave. Stay up to date in the digital landscape—here are some trends to keep an eye on as we head into 2018. Heavy investment in influencer marketing   According to Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every...


What every business owner should know about SEO

January 8, 2018 1:11 pm Published by Leave your thoughts

One of the most important factors in your business’s success online is where you rank in a search engine, through the keywords that your market use when searching for the products or services that you offer. Of course, your goal is to be the first option presented to a potential customer every time they are in need of what you provide. That is what a high search ranking can do for your business. Here are some points that will help...


4 Hacks for Startup Validation

December 12, 2017 8:59 pm Published by Leave your thoughts

You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to...