Author: Eby Mathew

12 Video Marketing Facts That Will Change How You Market Your Products & Services

With the explosion of video marketing in the past few years, more and more marketers are turning their attention towards video marketing campaigns. The extreme targeting and relatively low cost of marketing to a specific demographic have helped countless companies and organizations maintain and grow their market share, in a variety of industries. WebsiteBuilder has a treasure trove of facts and data that help depict a strong argument for including video marketing as a cornerstone of your next campaign. [...]

4 Digital Marketing Tips for Beginners : 2018 Edition

If you’re new to digital marketing, the first thing you probably want to know is how to gain a competitive edge over your competition. If that’s the case, we have to talk about Search Engine Optimization. You see, if you want people to know about your business, they have to find you first. That’s why you need to improve your rankings in search engines, mainly Google, which accounts for almost 80% of all global search traffic. And that’s where SEO comes into [...]

Guide to Google Analytics Campaign Tracking

One of the most important aspects of digital marketing is setting up your analytics properly. Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. Google Analytics is a free analytics software by Google that allows you to track visits to your website or [...]

Ways to Generate Leads

Business growth can be a difficult and long-term process, but with the right elements, you’ll be on the right track. One of the basics of growing a business is having access to a steady stream of sales leads. These are your potential customers—people or companies who have already shown interest in the kind of product that you sell or even your brand. The key is to nurture them so that their interest could turn them into your actual customers. Here [...]

earn trust

How To Do Email Outreach in a Flash: Step-By-Step Guide

Email outreach is one of the strategies that help people run their business online. Its main purpose is building strong business relationships between sellers and buyers. However, it is not as easy as it seems. You can offer an impressive service or a product, but nobody wants to consider it. Why does it happen? It happens due to one reason - your outreach skills leave much to be desired. At first glance, outreach strategy does not require too much. Nevertheless, lots of businessmen do [...]

Digital Marketing Trends for 2018

Being able to anticipate trends, as well as the change in audience behavior based on technology trends and updates, can help marketers adjust strategies and get ahead of the wave. Stay up to date in the digital landscape—here are some trends to keep an eye on as we head into 2018. Heavy investment in influencer marketing   According to, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every $1 [...]

What every business owner should know about SEO

One of the most important factors in your business’s success online is where you rank in a search engine, through the keywords that your market use when searching for the products or services that you offer. Of course, your goal is to be the first option presented to a potential customer every time they are in need of what you provide. That is what a high search ranking can do for your business. Here are some points that will help [...]

4 Hacks for Startup Validation

You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to [...]

8 Effective Email Marketing Strategies, Backed by Science

1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email, which [...]

hawk update

Everything you need to know about Google’s ‘Hawk’ Update

If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it [...]