Author Archives for Eby Mathew

Digital Marketing Trends for 2018

January 8, 2018 1:12 pm Published by Leave your thoughts

Being able to anticipate trends, as well as the change in audience behavior based on technology trends and updates, can help marketers adjust strategies and get ahead of the wave. Stay up to date in the digital landscape—here are some trends to keep an eye on as we head into 2018. Heavy investment in influencer marketing   According to Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every...


What every business owner should know about SEO

January 8, 2018 1:11 pm Published by Leave your thoughts

One of the most important factors in your business’s success online is where you rank in a search engine, through the keywords that your market use when searching for the products or services that you offer. Of course, your goal is to be the first option presented to a potential customer every time they are in need of what you provide. That is what a high search ranking can do for your business. Here are some points that will help...


4 Hacks for Startup Validation

December 12, 2017 8:59 pm Published by Leave your thoughts

You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to...


8 Effective Email Marketing Strategies, Backed by Science

December 8, 2017 8:52 pm Published by Leave your thoughts

1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...


hawk update

Everything you need to know about Google’s ‘Hawk’ Update

October 11, 2017 11:19 am Published by Leave your thoughts

If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it has...


local queries

How to Compete for Local Queries with No Physical Premises

September 12, 2017 2:03 pm Published by Leave your thoughts

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others?...


email list

A Beginner’s Guide to Email Marketing- 7 Techniques Explained

September 1, 2017 12:46 pm Published by Leave your thoughts

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list...


The Best Employee Motivation Tips of All Time

August 21, 2017 3:33 am Published by Leave your thoughts

No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have both...


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Tips to Market your App to Every Generation

August 1, 2017 6:36 am Published by Leave your thoughts

When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won’t work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and...


What Every Business Owner MUST Know About Cost Effectively Succeeding Online FREE of Confusion, Stress and Fear

May 16, 2016 4:57 pm Published by Leave your thoughts

[vc_row][vc_column][vc_column_text] Here you will learn the 7 BIGGEST and Most Common Mistakes Business Owners and Marketers Make When Taking a Business Online and How to Avoid Them With the advent of internet and portable devices, advertising has been taken to a whole new level. Not only has it affected people in their buying behaviors, it has made it easier and more affordable for businesses to get in touch with their prospects and customers. Here are some “hard to ignore” facts...