Author Archives for Eby Mathew

Guide to Google Analytics Campaign Tracking

January 16, 2018 7:28 pm Published by Leave your thoughts

One of the most important aspects of digital marketing is setting up your analytics properly. Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. Google Analytics is a free analytics software by Google that allows you to track visits to your website or...


Ways to Generate Leads

January 16, 2018 7:23 pm Published by Leave your thoughts

Business growth can be a difficult and long-term process, but with the right elements, you’ll be on the right track. One of the basics of growing a business is having access to a steady stream of sales leads. These are your potential customers—people or companies who have already shown interest in the kind of product that you sell or even your brand. The key is to nurture them so that their interest could turn them into your actual customers. Here...


earn trust

How To Do Email Outreach in a Flash: Step-By-Step Guide

January 16, 2018 4:54 pm Published by Leave your thoughts

Email outreach is one of the strategies that help people run their business online. Its main purpose is building strong business relationships between sellers and buyers. However, it is not as easy as it seems. You can offer an impressive service or a product, but nobody wants to consider it. Why does it happen? It happens due to one reason – your outreach skills leave much to be desired. At first glance, outreach strategy does not require too much. Nevertheless,...


Digital Marketing Trends for 2018

January 8, 2018 1:12 pm Published by Leave your thoughts

Being able to anticipate trends, as well as the change in audience behavior based on technology trends and updates, can help marketers adjust strategies and get ahead of the wave. Stay up to date in the digital landscape—here are some trends to keep an eye on as we head into 2018. Heavy investment in influencer marketing   According to Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every...


What every business owner should know about SEO

January 8, 2018 1:11 pm Published by Leave your thoughts

One of the most important factors in your business’s success online is where you rank in a search engine, through the keywords that your market use when searching for the products or services that you offer. Of course, your goal is to be the first option presented to a potential customer every time they are in need of what you provide. That is what a high search ranking can do for your business. Here are some points that will help...


4 Hacks for Startup Validation

December 12, 2017 8:59 pm Published by Leave your thoughts

You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to...


8 Effective Email Marketing Strategies, Backed by Science

December 8, 2017 8:52 pm Published by Leave your thoughts

1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...


hawk update

Everything you need to know about Google’s ‘Hawk’ Update

October 11, 2017 11:19 am Published by Leave your thoughts

If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it has...


local queries

How to Compete for Local Queries with No Physical Premises

September 12, 2017 2:03 pm Published by Leave your thoughts

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others?...


email list

A Beginner’s Guide to Email Marketing- 7 Techniques Explained

September 1, 2017 12:46 pm Published by Leave your thoughts

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list...