Author Archives for Eby Mathew

8 Effective Email Marketing Strategies, Backed by Science

December 8, 2017 8:52 pm Published by Leave your thoughts

1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...


hawk update

Everything you need to know about Google’s ‘Hawk’ Update

October 11, 2017 11:19 am Published by Leave your thoughts

If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it has...


local queries

How to Compete for Local Queries with No Physical Premises

September 12, 2017 2:03 pm Published by Leave your thoughts

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others?...


email list

A Beginner’s Guide to Email Marketing- 7 Techniques Explained

September 1, 2017 12:46 pm Published by Leave your thoughts

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list...


The Best Employee Motivation Tips of All Time

August 21, 2017 3:33 am Published by Leave your thoughts

No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have both...


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Tips to Market your App to Every Generation

August 1, 2017 6:36 am Published by Leave your thoughts

When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won’t work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and...


What Every Business Owner MUST Know About Cost Effectively Succeeding Online FREE of Confusion, Stress and Fear

May 16, 2016 4:57 pm Published by Leave your thoughts

[vc_row][vc_column][vc_column_text] Here you will learn the 7 BIGGEST and Most Common Mistakes Business Owners and Marketers Make When Taking a Business Online and How to Avoid Them With the advent of internet and portable devices, advertising has been taken to a whole new level. Not only has it affected people in their buying behaviors, it has made it easier and more affordable for businesses to get in touch with their prospects and customers. Here are some “hard to ignore” facts...


3 Tips to Run a Company Which Impresses People

April 18, 2016 10:55 am Published by Leave your thoughts

Anyone who runs a business will tell you that the people are central to proceedings. By ‘people’ here, we are referring both to the employees within the business, and the customers. As the owner of a small business, one key task you have ahead of you is that of impressing potential customers and customers alike. This is likely to be an ongoing struggle which will stay with you as long as you are in business. Hopefully, that will be a...


14 Powerhouse Tips to Build Trust on Your Landing Page

September 13, 2015 2:56 pm Published by Leave your thoughts

Building a lead capture landing page is not just a matter of inserting a form on a page and driving traffic to it. You can always use this strategy, but do not put your hopes so high because it wouldn’t perform well. The foundation of your landing page should be built on trust. Try these 14 powerhouse tips and create a high-performance landing page fully optimised specifically for gathering leads. Know your target market and set your marketing goals You...


Tips to Make Your Shopping Cart Checkout Process Easy

July 13, 2015 8:12 am Published by Leave your thoughts

Unless you’re a philanthropist, the ultimate objective in business is for you to get sales and profits! This means if you have an online shopping cart available to your viewers, you MUST make sure the buying process is seamless so nothing stops or gives your viewers second thoughts on making a purchase from you. So to help you set up this seamless buying system, here are a few basic commercial rules guiding successful payment processing. Provide options. There are many...