Author: Eby Mathew (Page 2)

local queries

How to Compete for Local Queries with No Physical Premises

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against [...]

email list

A Beginner’s Guide to Email Marketing- 7 Techniques Explained

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list to [...]

The Best Employee Motivation Tips of All Time

No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have [...]


Tips to Market your App to Every Generation

When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won't work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and [...]

3 Tips to Run a Company Which Impresses People

Anyone who runs a business will tell you that the people are central to proceedings. By ‘people’ here, we are referring both to the employees within the business, and the customers. As the owner of a small business, one key task you have ahead of you is that of impressing potential customers and customers alike. This is likely to be an ongoing struggle which will stay with you as long as you are in business. Hopefully, that will be [...]

14 Powerhouse Tips to Build Trust on Your Landing Page

Building a lead capture landing page is not just a matter of inserting a form on a page and driving traffic to it. You can always use this strategy, but do not put your hopes so high because it wouldn’t perform well. The foundation of your landing page should be built on trust. Try these 14 powerhouse tips and create a high-performance landing page fully optimised specifically for gathering leads. Know your target market and set your marketing goals You need [...]

Tips to Make Your Shopping Cart Checkout Process Easy

Unless you're a philanthropist, the ultimate objective in business is for you to get sales and profits! This means if you have an online shopping cart available to your viewers, you MUST make sure the buying process is seamless so nothing stops or gives your viewers second thoughts on making a purchase from you. So to help you set up this seamless buying system, here are a few basic commercial rules guiding successful payment processing. Provide options. There are many [...]

What to Consider When Setting up an Online Business

People sometimes assume that making a success of an online business is simply about ‘putting up’ an attractive-looking website. If only things were that simple! Anyways, the first thing to keep in mind is if there is no market for your product or service online, then however attractive your website might be, the chances are you are going to fail.  You need to verify the basic feasibility of your business idea through things such as market research and competitor analysis before [...]

Top 7 Ways Your Online Advertising Can Turn Away Potential Customers

Moving in advertising circles on the Internet, one sometimes encounters companies that complain bitterly that their advertisements have sunk without trace. They sometimes blame their internet search directory or PR Company and perhaps in some cases that might be justified. Probably more commonly though, the responsibility for the poor results arising from the advertisement may sit rather closer to home! Here is a list of the top 7 things to avoid with your online directory advertising unless you enjoy disappointment and [...]