Mobile App Marketing


Tips to Market your App to Every Generation

When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won't work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and [...]

Why Having a Business Mobile App is Crucial for Long-Term Success

It comes as no surprise that the world of business is highly competitive. I’m just stating the obvious. This is why it is imperative for businesses to follow trends and stay on top of things. One of the most effective ways to set your business apart from the competition and ensure long-term success is to develop a business mobile app. Why? That’s the million dollar question, right there. Well, lucky for you we’ve got the lowdown on business mobile [...]