Online Advertising

8 Effective Email Marketing Strategies, Backed by Science

1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email, which [...]

local queries

How to Compete for Local Queries with No Physical Premises

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against [...]

must know about seo

10 Things Your Web Designer MUST Know About SEO

In today's digitized World, SEO has become an important part of the web design process. Having a great design for a website alone cannot prove to be beneficial for it. Until and unless a website ranks higher in the search engine results all the efforts that have been made to enhance the design of a website won't prove to be useful. This is where SEO plays a pivotal role. All the modern day web designers must be aware of the [...]

online appearance

How to Boost Your Online Appearance

Becoming and staying relevant in the online world might be the hardest thing a prospective new company faces nowadays. Your competition already has its own users, clients, and customers, as well as its own marketing campaigns – and you have none of that. All you’re left with is a great idea, a desire to succeed and willingness not to quit until you’ve reached triumph, which can be quite enough. You have to be active in the online world and [...]

customer service

Why Good Customer Service is Important to Your Success

We’re all too familiar with the simple phrase: “No work, no pay.” All business owners know that their company exists for a simple reason: to generate revenue. It accomplishes this task by moving products or mobilizing services for your customers. Setting aside for a moment any tricks or shortcuts to increase conversion rates or drive traffic to your shop, let’s consider the most important value to your business: customer service. For your business to stay operational, you need to do [...]

live chat

Live Chat: 9 Ways to Deal with Emotion-Driven Customers

When customers are dissatisfied with a product or service they received, they obviously turn to the responsible parties for help. More often than not, the problems are easily resolved, without leaving any negative consequence. However, what happens when you deal with frustrated customers who are heavily driven by emotions? How do you deal with them and manage to turn things around, without losing both your customers and reputation, not to mention your sanity as well? Here are nine practical tips [...]


What is a Featured Snippet, And How Can you Position Your Content to Rank for One

What is a Featured Snippet?  A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL. With the intention of enhancing the search experience, Google has been increasing information to search results. Snippets come in various sizes and [...]

Where Companies Go Wrong With Online Advertising

Online advertising is a whole new experience for a company. After all, unlike traditional ads in the paper or on billboards in your area, you only have a few seconds to capture a customer before they click off the site. And as it can be so difficult, it’s easy to make errors when it comes to online advertising. Therefore, here is where companies go wrong with online advertising! They don’t make the most of free advertising A lot of businesses end [...]

14 Powerhouse Tips to Build Trust on Your Landing Page

Building a lead capture landing page is not just a matter of inserting a form on a page and driving traffic to it. You can always use this strategy, but do not put your hopes so high because it wouldn’t perform well. The foundation of your landing page should be built on trust. Try these 14 powerhouse tips and create a high-performance landing page fully optimised specifically for gathering leads. Know your target market and set your marketing goals You need [...]

What to Consider When Setting up an Online Business

People sometimes assume that making a success of an online business is simply about ‘putting up’ an attractive-looking website. If only things were that simple! Anyways, the first thing to keep in mind is if there is no market for your product or service online, then however attractive your website might be, the chances are you are going to fail.  You need to verify the basic feasibility of your business idea through things such as market research and competitor analysis before [...]