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Online Marketing

  • The Importance of Great Content for Online Marketing

    Unique varieties of content accomplish various things as you move forward. On the other hand, it will always be about connecting with your target audience. Like all types of promotion, both content and social media marketing require a lot of hard work, and at times an equal quantity of patience, before you receive the complete advantage of your time invested. To construct your digital marketing and advertising strategy, you should make a decision as to what content is going to...

    0 Comments Sep 18
  • google analytics

    Using Google Analytics in Online Marketing

    Simple and simple to use, everyone can begin benefiting from Google Analytics in only two or three minutes. Google Analytics gives you the ability to group similar advertising channels to acquire a top-level overview. It allows you to create a custom Channel Grouping, based on your own naming convention which will enable you to structure your online marketing campaigns at best. It is a truly nifty tool that can help you take your business in the right direction, and free...

    0 Comments Aug 24
  • 8 Effective Email Marketing Strategies, Backed by Science

    1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...

    0 Comments Dec 8
  • local queries

    How to Compete for Local Queries with No Physical Premises

    Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others?...

    0 Comments Sep 12
  • email list

    A Beginner’s Guide to Email Marketing- 7 Techniques Explained

    If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list...

    0 Comments Sep 1
  • image

    Tips to Market your App to Every Generation

    When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won’t work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and...

    0 Comments Aug 1
  • online appearance

    How to Boost Your Online Appearance

    Becoming and staying relevant in the online world might be the hardest thing a prospective new company faces nowadays. Your competition already has its own users, clients, and customers, as well as its own marketing campaigns – and you have none of that. All you’re left with is a great idea, a desire to succeed and willingness not to quit until you’ve reached triumph, which can be quite enough. You have to be active in the online world and connect...

    0 Comments Jul 21
  • live chat

    Live Chat: 9 Ways to Deal with Emotion-Driven Customers

    When customers are dissatisfied with a product or service they received, they obviously turn to the responsible parties for help. More often than not, the problems are easily resolved, without leaving any negative consequence. However, what happens when you deal with frustrated customers who are heavily driven by emotions? How do you deal with them and manage to turn things around, without losing both your customers and reputation, not to mention your sanity as well? Here are nine practical tips...

    0 Comments Jul 14
  • snippet

    What is a Featured Snippet, And How Can you Position Your Content to Rank for One

    What is a Featured Snippet?  A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL. With the intention of enhancing the search experience, Google has been increasing information to search results. Snippets come in various...

    0 Comments Jul 12
  • google analytics

    The 13 Internet Marketing Tools Every Small Business Needs

    Regardless of the size of your business; getting an online presence is almost mandatory if you’ve the remotest desire to jump over your competitors. According to a study InternetWorldStats; 49.7% of the world’s global population uses the internet as of March 2017! So unless you wish to live in “half” a world, online presence commands your attention. Here are 13 Internet Marketing tools every business needs to pay some attention to. Google Analytics Google Analytics is one of the best...

    0 Comments Jul 3