Online Marketing

8 Effective Email Marketing Strategies, Backed by Science

1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email, which [...]

local queries

How to Compete for Local Queries with No Physical Premises

Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against [...]

email list

A Beginner’s Guide to Email Marketing- 7 Techniques Explained

If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list to [...]


Tips to Market your App to Every Generation

When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won't work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and [...]

online appearance

How to Boost Your Online Appearance

Becoming and staying relevant in the online world might be the hardest thing a prospective new company faces nowadays. Your competition already has its own users, clients, and customers, as well as its own marketing campaigns – and you have none of that. All you’re left with is a great idea, a desire to succeed and willingness not to quit until you’ve reached triumph, which can be quite enough. You have to be active in the online world and [...]

live chat

Live Chat: 9 Ways to Deal with Emotion-Driven Customers

When customers are dissatisfied with a product or service they received, they obviously turn to the responsible parties for help. More often than not, the problems are easily resolved, without leaving any negative consequence. However, what happens when you deal with frustrated customers who are heavily driven by emotions? How do you deal with them and manage to turn things around, without losing both your customers and reputation, not to mention your sanity as well? Here are nine practical tips [...]


What is a Featured Snippet, And How Can you Position Your Content to Rank for One

What is a Featured Snippet?  A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL. With the intention of enhancing the search experience, Google has been increasing information to search results. Snippets come in various sizes and [...]

google analytics

The 13 Internet Marketing Tools Every Small Business Needs

Regardless of the size of your business; getting an online presence is almost mandatory if you’ve the remotest desire to jump over your competitors. According to a study InternetWorldStats; 49.7% of the world’s global population uses the internet as of March 2017! So unless you wish to live in “half” a world, online presence commands your attention. Here are 7 Internet Marketing tools every business needs to pay some attention to. Google Analytics Google Analytics is one of the best products ever created [...]

Where Companies Go Wrong With Online Advertising

Online advertising is a whole new experience for a company. After all, unlike traditional ads in the paper or on billboards in your area, you only have a few seconds to capture a customer before they click off the site. And as it can be so difficult, it’s easy to make errors when it comes to online advertising. Therefore, here is where companies go wrong with online advertising! They don’t make the most of free advertising A lot of businesses end [...]

marketing strategy

Top Marketing Strategy Trends to Know in 2017

In 2017, self-learning machines, artificial intelligence, virtual reality, and other things become more real and closer to us. A few decades ago, they were only dreams from sci-fi books and movies, but today they are popular trends. When many people still waiting for the sci-fi stories to become real, the others can turn the future to reality. With the right approach, it also may help you to take profit from your business. Mobile Trends In April 2017, Android had become the most [...]