Co-Branding: A List Of 5 Pros And 5 Cons You Must Know!
In the modern age of digital marketing, we are now growing more aware of certain increasing trends. One of these trends is that of co-branding. This refers to when two entities come together and work on a marketing strategy together. These parties may be two or more brands, companies, or a mixture of both. When a company or brand decides to co-brand, they are developing and marketing products for the audiences of both parties. For example, we can now see MasterCard and Apple teaming up with the service ApplePay. This has led to Apple and other software companies joining hand with many credit card companies for a stronger hold on their consumer base. However, co-branding does require putting a lot of effort and trust into a marketing campaign. In order to find out both the pros an