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  • Co-Branding: A List Of 5 Pros And 5 Cons You Must Know!

    0 Comments Jan 10

    In the modern age of digital marketing, we are now growing more aware of certain increasing trends. One of these trends is that of co-branding. This refers to when two entities come together and work on a marketing strategy together. These parties may be two or more brands, companies, or a mixture of both. When a company or brand decides to co-brand, they are developing and marketing products for the audiences of both parties. For example, we can now see MasterCard and Apple teaming up with the service ApplePay. This has led to Apple and other software companies joining hand with many credit card companies for a stronger hold on their consumer base. However, co-branding does require putting a lot of effort and trust into a marketing campaign. In order to find out both the pros an

  • earn trust

    How To Do Email Outreach in a Flash: Step-By-Step Guide

    Email outreach is one of the strategies that help people run their business online. Its main purpose is building strong business relationships between sellers and buyers. However, it is not as easy as it seems. You can offer an impressive service or a product, but nobody wants to consider it. Why does it happen? It happens due to one reason – your outreach skills leave much to be desired. At first glance, outreach strategy does not require too much. Nevertheless,...

    0 Comments Jan 16
  • Digital Marketing Trends for 2018

    Being able to anticipate trends, as well as the change in audience behavior based on technology trends and updates, can help marketers adjust strategies and get ahead of the wave. Stay up to date in the digital landscape—here are some trends to keep an eye on as we head into 2018. Heavy investment in influencer marketing   According to Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every...

    0 Comments Jan 8
  • What every business owner should know about SEO

    One of the most important factors in your business’s success online is where you rank in a search engine, through the keywords that your market use when searching for the products or services that you offer. Of course, your goal is to be the first option presented to a potential customer every time they are in need of what you provide. That is what a high search ranking can do for your business. Here are some points that will help...

    0 Comments Jan 8
  • 4 Hacks for Startup Validation

    You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to...

    0 Comments Dec 12
  • 8 Effective Email Marketing Strategies, Backed by Science

    1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...

    0 Comments Dec 8
  • hawk update

    Everything you need to know about Google’s ‘Hawk’ Update

    If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it has...

    0 Comments Oct 11
  • local queries

    How to Compete for Local Queries with No Physical Premises

    Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others?...

    0 Comments Sep 12
  • email list

    A Beginner’s Guide to Email Marketing- 7 Techniques Explained

    If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list...

    0 Comments Sep 1
  • The Best Employee Motivation Tips of All Time

    No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have both...

    0 Comments Aug 21
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    Tips to Market your App to Every Generation

    When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won’t work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and...

    0 Comments Aug 1