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  • Copywriting

    Guides in Copywriting Content and Media Usage

    0 Comments Nov 4

    Best practices in media use and content are the theory for entrepreneurs. With no proper understanding that is functioning, you can leave the brands that you signify vulnerable in a problem, or to intellectual property theft.  Here you will learn the best way to stop your content from being used illegitimately, and the way to properly utilize articles from third parties on your marketing activities. 1. Adding Terms and Conditions Page Towards protecting your content, a step would be to bring a Terms and Conditions page to your website, outlining what traffic may and may not do. In all probability, you don't want your content to be used by other people. Outlining this in legal language on your website can help in case of a person infringing your copyright, you make your case. Instead

  • Digital Marketing Trends for 2018

    Being able to anticipate trends, as well as the change in audience behavior based on technology trends and updates, can help marketers adjust strategies and get ahead of the wave. Stay up to date in the digital landscape—here are some trends to keep an eye on as we head into 2018. Heavy investment in influencer marketing   According to Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every...

    0 Comments Jan 8
  • What every business owner should know about SEO

    One of the most important factors in your business’s success online is where you rank in a search engine, through the keywords that your market use when searching for the products or services that you offer. Of course, your goal is to be the first option presented to a potential customer every time they are in need of what you provide. That is what a high search ranking can do for your business. Here are some points that will help...

    0 Comments Jan 8
  • 4 Hacks for Startup Validation

    You’re in your bed, trying to sleep. All of a sudden, a brilliant business idea comes to your mind. Of course, you jump out of your bed to write it down. The adrenaline gets going and it takes you only a couple of hours to finish drafting your business plan. So, what’s next? Stop right there before you end up calling your potential employees and investors in 3 AM. Before you continue working on your business idea, you need to...

    0 Comments Dec 12
  • 8 Effective Email Marketing Strategies, Backed by Science

    1. Personalize your email without using the recipient’s name The trend of personalized email greetings is not as effective as it looks like. Also, there is a research conducted by Temple Fox School of business find that this specific kind of personalization may be harmful. Providing the high level of cyber security fears about phishing, build the different type of frauds like ATM and Credit card frauds and identity theft, due to this now consumers become suspicious for an email,...

    0 Comments Dec 8
  • hawk update

    Everything you need to know about Google’s ‘Hawk’ Update

    If you own a business or if your interest lies in the field of web consulting, you are more than likely to be aware of the Google’s algorithms which impact the search results. Google comes up with new updates frequently which change the way how search result pages appear. Algorithms are directed towards removing the duplicate content from the web. The most recent update Google has come up with has affected how the local searches are done. Though it has...

    0 Comments Oct 11
  • local queries

    How to Compete for Local Queries with No Physical Premises

    Do you think businesses get traffic online without proper SEO optimization tools? Everyone knows that local SEO delivers more traffic to your site and helps in reaching the conversions your brand needs. Using exact location in your keywords gives you the top search results when potential customers use search engines. What about businesses who do not have any physical premises for their SEO? Does it mean they do not get a local pack and local search to compete against others?...

    0 Comments Sep 12
  • email list

    A Beginner’s Guide to Email Marketing- 7 Techniques Explained

    If we go by the stats, email marketing can be held accountable for 23% of online transactions. Isn’t that astonishing? According to several marketing gurus, email marketing could be more profitable and result in greater ROI than PPC or content marketing if correct strategies are adopted. Email marketing is not just about sending promotional emails to a bunch of people and expecting that to maximize your sales. It’s a lot more than that. From adding people on your email list...

    0 Comments Sep 1
  • The Best Employee Motivation Tips of All Time

    No matter how hard-working or diligent your employees are there are times when they need their motivation sparked because the daily grind will eventually start to get to them, so it’s up to their managers to find efficient ways of rewarding them and showing that their efforts are recognized and appreciated. Remember that the performance and success of your company depend on the satisfaction and a sense of well being of your employees, and as their manager, you have both...

    0 Comments Aug 21
  • image

    Tips to Market your App to Every Generation

    When it comes to marketing an app, what most marketers fail to understand is that only one type of marketing won’t work for all generations and audiences. You can’t really send an email/push notification to an 11-year-old or ask your mom to share her review on Instagram. Why? Because customer messages need to match the audience receiving them. This is where “generation” marketing takes over. The values and preferences of each generation are different. Some are subtle, some blatant, and...

    0 Comments Aug 1
  • big data

    Big Data Today and Tomorrow For Business Professionals

    The age of “Big Data” depends upon us as marketing and sales professionals. For all those who have been involved with sales or marketing operations, you already know the importance of data-driven decisions. As the technological capacity of various personal devices improves, big data is taking a prominent place in how business reach their customers. Simply put, big data identifies a selection of information sets. As this data continues to grow in scope and connection to other data points, data...

    0 Comments Jul 27