Tips to Make Your Shopping Cart Checkout Process Easy

Unless you're a philanthropist, the ultimate objective in business is for you to get sales and profits! This means if you have an online shopping cart available to your viewers, you MUST make sure the buying process is seamless so nothing stops or gives your viewers second thoughts on making a purchase from you. So to help you set up this seamless buying system, here are a few basic commercial rules guiding successful payment processing. Provide options. There are many [...]

What to Consider When Setting up an Online Business

People sometimes assume that making a success of an online business is simply about ‘putting up’ an attractive-looking website. If only things were that simple! Anyways, the first thing to keep in mind is if there is no market for your product or service online, then however attractive your website might be, the chances are you are going to fail.  You need to verify the basic feasibility of your business idea through things such as market research and competitor analysis before [...]

Top 7 Ways Your Online Advertising Can Turn Away Potential Customers

Moving in advertising circles on the Internet, one sometimes encounters companies that complain bitterly that their advertisements have sunk without trace. They sometimes blame their internet search directory or PR Company and perhaps in some cases that might be justified. Probably more commonly though, the responsibility for the poor results arising from the advertisement may sit rather closer to home! Here is a list of the top 7 things to avoid with your online directory advertising unless you enjoy disappointment and [...]