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  • Copywriting

    Guides in Copywriting Content and Media Usage

    0 Comments Nov 4

    Best practices in media use and content are the theory for entrepreneurs. With no proper understanding that is functioning, you can leave the brands that you signify vulnerable in a problem, or to intellectual property theft.  Here you will learn the best way to stop your content from being used illegitimately, and the way to properly utilize articles from third parties on your marketing activities. 1. Adding Terms and Conditions Page Towards protecting your content, a step would be to bring a Terms and Conditions page to your website, outlining what traffic may and may not do. In all probability, you don't want your content to be used by other people. Outlining this in legal language on your website can help in case of a person infringing your copyright, you make your case. Instead

  • 3 Tips to Run a Company Which Impresses People

    Anyone who runs a business will tell you that the people are central to proceedings. By ‘people’ here, we are referring both to the employees within the business, and the customers. As the owner of a small business, one key task you have ahead of you is that of impressing potential customers and customers alike. This is likely to be an ongoing struggle which will stay with you as long as you are in business. Hopefully, that will be a...

    0 Comments Apr 18
  • Holding Your Head High In The Corporate World

    When graduates start their career  and join bureaucratic organizations, they hold on to the idea that they can develop the career depending on their talent. But when they come across the work they discover that it’s not talent. Their career development is completely of different things. Hence, dissatisfaction chases. When in colleges, the young people are taught in the technology courses through which they may get a job and perform their daily tasks. But when they come to the company...

    0 Comments Apr 7
  • How to Create Emails that Hit the Bull’s Eye (and Not the Bin)

    How many emails do we receive each day? Far too many: in 2015 the worldwide daily traffic of emails sent and received by consumers was around 80.2 million (source: Radicati Group Report). Each email must overcome a treacherous path to reach its goal: the first hurdle is to convince recipients to open your mail, then make them read it, lead them to action, and finally generate shares. Unfortunately, very few emails manage to reach the end of its path, therefore...

    0 Comments Mar 21
  • Marketing Takeaways for Productive E-Commerce

    With the advent of Holiday Season, it’s time for all online businesses to fasten their belts and look out for more competent strategies analyzing their last year’s sales report and identifying what new the competitors are embracing. E-Tailers curtail prices of all their products and services with a vision that holiday promotions and offers will drive massive consumers and generate better revenues. The 2015 E-Commerce Statistics Report Worldwide suggests that the US online market sales average out at 6.8% of...

    0 Comments Oct 14
  • 14 Powerhouse Tips to Build Trust on Your Landing Page

    Building a lead capture landing page is not just a matter of inserting a form on a page and driving traffic to it. You can always use this strategy, but do not put your hopes so high because it wouldn’t perform well. The foundation of your landing page should be built on trust. Try these 14 powerhouse tips and create a high-performance landing page fully optimised specifically for gathering leads. Know your target market and set your marketing goals You...

    0 Comments Sep 13
  • Tips to Make Your Shopping Cart Checkout Process Easy

    Unless you’re a philanthropist, the ultimate objective in business is for you to get sales and profits! This means if you have an online shopping cart available to your viewers, you MUST make sure the buying process is seamless so nothing stops or gives your viewers second thoughts on making a purchase from you. So to help you set up this seamless buying system, here are a few basic commercial rules guiding successful payment processing. Provide options. There are many...

    0 Comments Jul 13
  • What to Consider When Setting up an Online Business

    People sometimes assume that making a success of an online business is simply about ‘putting up’ an attractive-looking website. If only things were that simple! Anyways, the first thing to keep in mind is if there is no market for your product or service online, then however attractive your website might be, the chances are you are going to fail.  You need to verify the basic feasibility of your business idea through things such as market research and competitor analysis...

    0 Comments May 13
  • Top 7 Ways Your Online Advertising Can Turn Away Potential Customers

    Moving in advertising circles on the Internet, one sometimes encounters companies that complain bitterly that their advertisements have sunk without trace. They sometimes blame their internet search directory or PR Company and perhaps in some cases that might be justified. Probably more commonly though, the responsibility for the poor results arising from the advertisement may sit rather closer to home! Here is a list of the top 7 things to avoid with your online directory advertising unless you enjoy disappointment...

    0 Comments Apr 29