Restricted Brands from Amazon: What Every Third-Party Seller Need to Know

brand restricted

Restricted Brands from Amazon: What Every Third-Party Seller Need to Know

Despite its reputation as a large online retail hub, some brands or products are restricted from being sold in Amazon. As more and more people bring their business online, the list of restricted items in Amazon also grows.

Why are some products restricted in Amazon?

How do some products not make it into the threshold of the widest online shopping center? There are various reasons why Amazon denies reselling of certain products in their website.

Some of these are the following:

● When items are often counterfeited
● When the product is sold exclusively somewhere else
● When products can easily be stolen from shopping stores
● When the manufacturer refuses to sell the product elsewhere

Amazon sellers will, in one way or another, encounter restrictions from Amazon. That is why it is important to test out an item first before going all in. Apparently, you will be saved a whole lot of trouble if you will just check out the list of products which cannot be sold in Amazon. However, it is important to remember that the list of items is being updated every now and then.

What it means if a brand is restricted
Because there are different reasons that a product is restricted, there is no standard formula on how to find a solution if one of your products is included in the list. For instance, if your item is restricted because the manufacturer refused its resale in another location, you may contact the company and ask for permission. You can verify your authority as a reseller so that you may be granted permission to enlist the product on Amazon.

You can also utilize the Amazon Seller App to verify if an item’s ASIN (Amazon Standard Identification Number) is listed in the restrictions list.

There are different ways to identify that a product is included in the Restrictions inventory. If the product is displayed with an orange asterisk*, it means that the item is included in the latest batch of restrictions which affects third party sellers. Amazon may also charge a price that resellers need to pay once they get official permission to sell a product. You can identify these products because they have a dollar amount beside it.

Here are the different brands included in Amazon’s restriction list organized according to their respective categories:

Automotive:
● Harley-Davidson *
Baby:
● Aden & Anais *
● Delta Children *
● ERGObaby
● Evenflo *
● Infantimo *
● Munchkin * ($500 Fee)
● Safety First (Baby Products) *
● Skip Hop *
● Summer Infant *
● Unique *
Clothing/Bags/Accessories:
● Armani *
● Burberry
● Calvin Klein ($1500 Fee) *
● Chanel *
● Chico
● Coach
● Dickies *
● Dockers
● Ferragamo
● Harley-Davidson *
● Icebreaker
● Kate Spade ($1500 Fee) *
● Levi’s
● Michael Kors ($1500 Fee) *
● New Balance Shoes
● Nike ($1500 Fee) *
● North Face
● Playtex *
● Polo Ralph Lauren ($1500 Fee) *
● RayBan
● Tommy Hilfiger
● Tory Burch ($1500 Fee) *
● True Religion Brand Jeans
● Uggs
● Under Armour ($1000 Fee) *
● Victoria Secret
Electronics:
● Apple
● Audio-Technica *
● “Beats” by Dre
● Belkin *
● Bose
● Brookstone
● Canon Cameras – used only
● Franklin Electronic
● Hp ($1000 Fee) *
● Klipsch *
● Lg ($1000 Fee) *
● Lifeproof Phone cases
● Logitech
● Marantz
● Microsoft ($1000 Fee) *
● Monster Audio headphones
● Native Union *
● Neewer
● Nikon Cameras – used only
● Ninja Blenders
● Otter Box
● Solio
● Sony Cameras – used only
● Speck iPad/iPhone cases
● Spigen
● T-Mobile Prepaid Phones
● T3 *
Health & Beauty:
● 1 Body *
● Ahava
● Aidance Skincare (ie Terrasil, Femmesil) *
● Amope *
● ANSR
● Avon
● Babyliss *
● Baire Bottles *
● Balm Cosmetics
● Bare Essentials cosmetics
● Baxter *
● Benefiber
● Billy Jealousy
● Bio-Therapeutic *
● Bioderma *
● Blinc
● Bliss
● Borghese
● Biolage
● Bump
● Burberry
● Burt’s Bees *
● Butter London
● Buxom Buxom
● Crabtree & Evelyn
● Cane + Austin
● Cargo
● Caudalie
● Chanel
● CHI
● Clairsonic
● Claritin *
● Comfort Zone *
● Comtrex
● COOLA *
● Crest * ($500 fee)
● Cult Cosmetics
● DDF
● Deborah Lippmann
● Dermalogica *
● Dolce & Gabbana
● Dr Brandt
● Dr Denese
● Dr Dennis Gross Skin Care
● Dr Tobia *
● Elizabeth Arden *
● Eminence *
● Enfamil *
● Epicuren Discovery *
● Escada
● Essie
● Excedrin Sinus Headache
● Eyeko
● Fitbit *
● Georgio Armani
● Gianna Rose Atelelier
● Gillette
● Goldfaden MD
● Godefroy Eyebrow Tint
● GrandeLashMD *
● Gucci
● Herbivoire *
● HydroPeptide *
● Infinity Sun *
● InStyler – many knock-offs of these were sold through Amazon.
● It Works!
● Jack Black
● Jane Iredale
● Japonesque
● Jo Malone
● Jouer
● Juice Beauty
● Juicy Couture
● Julep
● Kiehl’s
● Korres
● L’ Occitane
● La Bella Donna
● Lancome
● Laurel Whole Plant *
● Lorac
● LVX
● MAC cosmetics
● Mario Badescu
● Martrix Biolage
● Mary Kay
● Marvis *
● MDSolarSciences
● Menaji Cosmetics
● Michelle Phan
● Molton Brown
● Mustela *
● Nars
● Nature’s Sunshine
● Naturopathica *
● Neutrogena *
● Nia 24
● Norelco
● Now Foods *
● NuBrilliance Skin Care & Skin Care Systems
● NuFace *
● Nuxe
● Optimum Nutrition *
● Oral B
● Oribe
● Orlane
● Oscar Blandi
● Paraso *
● Patchology
● Perfume samples
● Perfume testers
● Perricone
● Peter Thomas Roth
● Philips Sonicare E-Series toothbrushes and replacement heads
● Phyto
● PMD – Personal Microdermabrasion Device *
● Proactive
● Ralph Lauren perfume
● Rodial
● Sachajuan
● Sara Happ
● Sensa
● Sheer Strength Labs *
● Siltra
● SK II
● Skinceuticals *
● Skyn Iceland
● Somme Institute
● St. Tropez
● Stila
● StriVectin
● T3
● The Art of Shaving
● Theraflu Caplets
● Theraflu Express Max Nighttime *
● Tinosorb
● Urban Decay
● Vimerson Health *
● Vincent Longo
● Walkfit Platinum Orthotics
● Wedderspoon Honey
● Wen by Chaz Dean
● Younique
● Zirh
Home:
● Amco *
● Belkin *
● Bella *
● Big Mouth Mugs *
● Black & Decker *
● Bogzon *
● Breville *
● Calphalon *
● Char-Broil *
● Cuisinart *
● Cupture *
● Dewalt * ($1000 fee)
● Farberware *
● Fred & Friends *
● Hamilton Beach *
● Harley-Davidson *
● Joseph Joseph *
● Keku *
● Keurig ($1,000 Fee) *
● Kilner *
● Kitchen Aid *
● Le Creuset *
● LED Lenser *
● Lodge *
● New Metro Design *
● Norpro *
● Oxo Good Grips ($1000 Fee) *
● Palais Glassware *
● Proctor Silex *
● Qooltek *
● Roommates
● Rtic *
● Stanley *
● Simplehuman *
● TCP *
● Weber *
● Wilton *
● Yankee Candle *
● Yumco *
Grocery:
● Dunkin Donuts
● Earth’s Best *
● Gerber
● Wedderspoon Organic Honey
● Williams-Sonoma
Jewelry:
● Alex And Ani ($1500 Fee)*
Luggage:
● American Tourister*
Media:
● Adobe software
● Beach Body / P-90X
● Disney DVD
● HBO
● Microsoft
● Rosetta Stone Language
● Showtime
● Sony ($1000 Fee) *
● Warner Brothers
Pet Supplies:
● Bayer * ($1000 fee)
● Furminator *
● Petsafe * ($1000 fee)
● Wahl *
Shoes:
● Adidas ($1500 fee) *
● Asics ($1500 fee) *
● Brooks *
● Clarks Shoes*
● Converse Shoes ($1500 Fee) *
● Crocs *
● Keen*
● Nike ($1500 Fee) *
● Puma*
● Skechers*
● Sperry *
● Toms Shoes ($1500 Fee) *
● Uggs *
Toys:
● Cloud B
● Cloudpets *
● Colorama *
● Crayola *
● Discovery Kids – not all, just double check
● Disney ($1000 Fee) *
● Fisher Price
● Funko ($1,000 Fee) *
● Furby Connect *
● Furreal Friends *
● Frozen
● Gund *
● Hasbro *
● Hatchimals *
● Hot Wheels *
● K’nex *
● Leapfrog *
● Lego ($1000 Fee) *
● Lil Woodzeez *
● Little Tikes *
● Magformers *
● Mattel *
● Minecraft *
● Melissa & Doug *
● Moddan *
● Nerf ($1000 Fee) *
● Paw Patrol *
● Pokemon *
● Skip Hop
● Snoopy Sno Cone Machine
● Star Wars The Force Awakens (1,500 Fee)*
● Transformers *
● V-Tech ($1000 Fee)*
● Zoomworks Stuffies
Watches:
● Adidas
● Adidas Originals
● Armani Exchange *
● Brightz, Ltd *
● Citizen
● Diesel
● DKNY
● Fossil
● Marc by Marc Jacobs
● Michele
● Seiko *
● Skagen

There are several steps you can take to succeed as a third-party Amazon seller. You can hire a virtual assistant from staffing companies to take care of your customer service responsibilities. However, you still have to follow the rules implemented by Amazon and one of these is to abide by its policies concerning restricted items.

Amazon takes care of its clientele by ensuring credibility in the items sold on the website. As a third-party seller, you should take this in stride and look for opportunities to hone your entrepreneurial skills. Start by knowing what items are included in the restrictions list and what you can do from there.

About the Author:

Catherine vanVonno

Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at [email protected]

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