12 Useful Tips to Prolific Game App Marketing
‘Technology is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.’ Carrie Snow
Gaming industry’s ascent up the greasy pole of game promotions has been remarkably quick. Most of the gaming industries have now very well accepted the fact that with erratic plans one can not sustain in this field. No doubt the competition has soared to heights, hence the gaming industries are burning their midnight oil to prove themselves the best. Ever thought what actually helps the gaming industry to sustain despite of the cut throat competition? Yes, Game promotion is the key.
In the past few years social gaming industry has experienced a gargantuan growth. With plethora of games like racing games, sudoku, rummy, teen patti online, the industry has experienced a boom since it’s emergence.
Here are the seeds for prolific game marketing:
Installation via Facebook
Since the time facebook has launched it has proved fetish for most of the gaming industries. Having an enormous user base, installation via facebook is one of the most profitable tips. Gaming industries these days prefer the facebook ads which is more reliable and sustainable. As facebook offers this medium for both iOS and Android, it helps to target a larger user base.
Would you prefer to eat a half baked cake ? No! None would, then why serve a partial app to the users ? Just like a half baked cake would lead to a bad appetite similarly an incomplete app will reward you a poor user experience. Hence optimize your app for every existing platform in the market i.e. iOS, Android and Windows, if not more.
Build a freemium app
One of the terrific method of app promotion is to build a freemium app, now this will help you acquire a quality user base, once you have a satisfied user base half of the game promotion is already done.
Submit to multiple stores
Submit your app to quality stores, apart from Google play and App store, one can also go on for Amazon app store. Most of the game developers have experienced a growth in their user base post they submit their app.
Promotion via review
User review plays a key role in developing your game as per user requirements. Publishing the content related to your app helps you to connect with your users, their views will help you to refine your game.
Promotion via youtube
Youtube helps to plan and implement marketing campaigns. Accurate title and description to each of your videos, which are directly relevant to your game app, encourages people share your video. This increases the download rate as well.
We understand the problems associated while promoting the game app, therefore we have created an inimitable infographic which shall help you to take your game to the next level.
About The Author:
Maria Antony is a digital marketer at Gamentio. She is specialized SEO, content marketing & conversion rate optimization. A computer engineer by education, passionate about gaming and also she loves to write and read about updated gaming technologies.